BASKIN'S ACE HARDWARE
CASE STUDY
5 MONTHS
Time
181
New Customers
7.7%
Response
$3,000+
Additional sales
181Â NEW CUSTOMERS INÂ
5 MONTHS!
Baskin Ace Hardware has been a family run business for 40 years and they take pride in being ambassadors in the Cape Cod Community. Lauren is always looking to increase her customer counts. We utilized her larger summer marketing budget to welcome the new residents moving in during the busy tourist season. This campaign covered the entire cost of the mailing and generated over $3,000 in additional sales on the new residents' first visits alone.
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THE PROBLEM
Drastic changes to population due to tourists and seasonal residents.Â
Highly fluctuating sales volume between seasons.
HOW WE HELPED
Budget restrictions in the winter: We charge for the actual number of movers that move in, so your cost goes down during the slower winter months when marketing budgets are smaller.
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Seasonal Residents: While seasonal residents will get a welcome package when they first move in, we compare all future mailings with our historical database. Even if they put in a change of address each year, we will never send a package to a duplicate name at the same address
THE RESULTS
This campaign brought 181 new residents, who are in their habit-building process, through Lauren's doors. She covered the entire cost of the mailing, AND generated over $3,000 in additional sales on the new resident's first visits alone.
While $3,000+ in additional sales is a nice perk, the real value from this campaign is the money these new residents will spend in the years to come. Since they are people who live in the area, they will also create additional income in the slower winter season.
When people move to Cape Cod, they typically stay in their homes for 14 years!
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AND THEY LIVED HAPPILY EVER AFTER
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Lauren's campaign did so well that she continued mailing into the winter months.
Lauren Baskin
President
OMG – thank you!! I really APPRECIATE you tracking that down and talking to him…I really like sales people who act more like a partner to the business and make my life a little easier. So thank you for helping!! 😊 Things have been hectic and it is hard for me to cycle back to each store and keep things going. Have a great weekend and thanks for being so easy to work with!!