J.B. ALBERTO’S CASE STUDY
3 to 4 New Customers Every Day Since 2017!
12 MONTHS
Timeframe
11,714
Mailings
1,222
Redeemed
10%+
Response
For more than 50 years, JB Alberto's Pizza has been a cornerstone of the Chicago culinary scene, delivering not just pizzas but also an experience that captures the essence of the city. Our collaboration with owner Tony Troiano over the past 6 years has been a testament to the trust and synergy between our teams.
With a fleet of over 30 drivers in action every night, JB Alberto's Pizza has been able to create culinary moments that resonate with the hearts and taste buds of the community. We're thrilled to report the remarkable success of our two proven strategies – New Movers and Birthdays.
Through these strategies, we've consistently generated about 100 new customers each month, translating to about 3 to 4 fresh faces every day indulging in the delight of pizza.
**Now, let's delve into the brilliance of these two approaches:**
NEW RESIDENT
WELCOMINGÂ CAMPAIGN
Our New Mover Campaigns tap into the sweet spot of customers who are in the process of establishing new routines. This prime moment makes them highly receptive to becoming loyal, repeat customers. By extending a thoughtful welcome gift, we trigger instant brand recognition and loyalty, establishing a foundation for long-term engagement. Additionally, these campaigns allow us to seamlessly replace customers who have recently moved away with the influx of newcomers, ensuring that JB Alberto's Pizza maintains its strong customer base.
6,050
Mailed
627
Redeemed
10.3%
Response Rate
BIRTHDAY CAMPAIGN
Birthday campaigns, on the other hand, speak to customers at a time when they are likely to celebrate with friends and family. By pinpointing the perfect demographic – taking into account geography, age, household income, and size – we create an invitation that resonates. These campaigns promote larger ticket averages and party sizes, thereby increasing the impact on both the bottom line and the communal bond that JB Alberto's Pizza nurtures. Sending a birthday gift is a simple yet profound gesture that fosters a positive community image, leaving an indelible impression that often translates into word-of-mouth endorsements.
5,664
Mailed
595
Redeemed
10.5%
Response Rate