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NEW RESIDENTS


You can stay ahead of the competition with this

ONE MOVE!

New Residents: About

18% OF THE POPULATION MOVES EVERY YEAR

You do everything right in your business, but despite your best efforts you will lose 18% of your customers every year. They just move.  Getting new customers  to walk through your doors is crucial to the sucess of your business.  Replace your customers that have moved away, with the new families moving in with the Our Town America New Mover Welcome Package.

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EXCLUSIVE FOR YOU & VALUABLE FOR YOUR CUSTOMER

New movers are stressed out!  Be the only business in your industry to reach out and welcome them when they move into the neighborhood.  Our New Mover Welcome Package is timed perfectly to reach new families when they are in their habit building process and searching to replace their favorite businesses they just left behind.  We work with only one business per category (one pizza shop, one hair salon, one auto mechanic) per zip code because we are here to help your business grow, not pitch you with your competition.

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Not a fan of shared mail? 

We also offer New Mover Postcards.

A BRAND NEW AUDIENCE EVERY MONTH & A LIST THAT'S 2ND TO NONE

While we reach out to the new resident in an oversized, colorful and personlized package, our true product is our list.  We capture names from multiple sources, as well as our own proprietory methods.  Each month we throw away 60% of the names we buy becasue they do not meet our strict new resident standards. We put all of the names into a bin, so to speak, clean and scrub the list so that we are sure to reach someone who just moved in and who we have not welcomed before.  We will NEVER mail to the same name at the same address.  And we take special care to make sure that these folks have actually just moved in, not just refi'd or switched utilities. While no list is perfect, we boast a 93 - 98% accuracy rate.  No repeat mailings ever! Which means you are reaching a brand new audience every month and we are not reaching your current customer base!

package delivery
Image by Lukas Blazek

ELECTRONIC TRACKING FOR EXACT ROI

It's the million dollar question - are your marketing dollars working for you?  We provide electronic tracking so you'll know exactly how many new customers you are seeing each month from our New Mover Welcome Package.  Simply download the Our Town America Tru Trak App and scan the code on the certificate after the new resident redeems it.  You will see on a map exactly who and where your new customers are coming from. We will even provide you with the name and address of each person who redeems your gift so you can start building a warm customer list.  We are the only marriage mailer who dares to track our results, because we know it works!

New Residents: Resources and Tips
New Residents: List
New Residents: Infographics
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